Web Marketing Communications - DPS 16331
| DPS 16331 | 36 hours |
Programs:
Prerequisites
Objectives:
- To introduce the role of the Web in marketing and how to integrate Internet technology into existing business models
Outcomes:
- Understanding of various Internet marketing tools and how to integrate Web marketing with traditional marketing approaches
- Familiarity with electronic marketing activities that can result in competitive advantage for a business
- Understanding of Internet marketing trends and their effect in the role of marketing management
- Ability to coordinate Web communications with a comprehensive marketing plan

