Strategic Planning: An Overview - DPS 15201
| DPS 15201 | 7 hours |
Formerly DPS 15201 Strategic Planning (7 hours)
Programs:
Objectives:
- To provide basic understanding for developing and maintaining a strategic fit between an organization's goals and resources and its changing marketing opportunities
Outcomes:
- Understanding of the necessity of and steps involved in strategic planning
- Knowledge about development and control of action planning
- Ability to conduct gap analysis: the difference between current performance and desired future performance
- Ability to identify critical strategic issues
