Strategic Marketing and Planning

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To register call (204) 982-6633, or download the course registration form (PDF) and mail or fax to:

The University of Winnipeg
Division of Continuing Education
14th floor, 275 Portage Avenue
Winnipeg, MB R3B 2B3 Canada
Phone: (204) 982-6633
Fax: (204) 944-0115

Coming Soon to Professional Studies

Effective Written Communication: August 23 - Learn more
Grievances and Discipline Handling: August 17 - Learn more
Compensation and Benefits: August 24 - Learn more
Human Resource Legislation: August 20 - Learn more
Labour-Management Relations: August 18 - Learn more

DPS 15357

36 hours

Programs

Marketing Management Diploma Program

Objectives

To provide a foundation for the development and practical application of marketing strategy as a tool to achieving marketing success

Outcomes

Ability to apply marketing strategies to a business organization and develop an effective marketing plan
Ability to identify areas of strength and weakness within a firm

Prerequisites

All Marketing Management core courses

Additional Comments

Textbook required

Upcoming Sections Call (204) 982-6633 to register today!
DPS 15357 1002	Strategic Marketing and Planning Instructor: M. Hollingsworth 12 Thu 06:00 pm - 09:00 pm 13-Jan-2011 to 31-Mar-2011 $400 Materials not included Textbook: "Strategic Marketing, 9th Edition, McGraw-Hill/Irwin, David Cravens and Nigel Piercy, ISBN 13: 978-0073381008, (2008)" Pre Reading: Chapter 1