Public Relations Fundamentals II

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To register call (204) 982-6633, or download the course registration form (PDF) and mail or fax to:

The University of Winnipeg
Division of Continuing Education
14th floor, 275 Portage Avenue
Winnipeg, MB R3B 2B3 Canada
Phone: (204) 982-6633
Fax: (204) 944-0115

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DPS 16085

36 hours

Programs

Public Relations Diploma Program (Part-time)

Public Relations Diploma Program (Full-time)

Objectives

To apply PR theory to practice areas including media and community relations, corporate communications, issues management and crisis communications

Outcomes

Ability to manage to an organization's message and prevent volatile situations
Ability to integrate on-line and offline communication strategies
Ability to anticipate and prepare for a crisis and develop a crisis communication plan
Knowledge about PR for companies, social agencies, trade organizations, government, education, sports and entertainment agencies
Knowledge about information dissemination and meeting public demand for accountability

Prerequisites

Public Relations Fundamentals I

Additional Comments

Same textbook as Public Relations Fundamentals I

Upcoming Sections Call (204) 982-6633 to register today!
DPS 16085 1002	Public Relations Fundamentals II Instructor: C. Radimer 6 Sat 09:00 am - 04:00 pm 12-Feb-2011 to 19-Mar-2011 $400 Materials not included Textbook: "Public Relations: Strategies and Tactics, 9th Edition, Dennis L. Wilcox, Glen T. Cameron, Allyn & Bacon, ISBN: 978-0205626229" Pre Reading: Chapters 12 & 13