Public Relations Fundamentals I

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The University of Winnipeg
Division of Continuing Education
14th floor, 275 Portage Avenue
Winnipeg, MB R3B 2B3 Canada
Phone: (204) 982-6633
Fax: (204) 944-0115

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DPS 16084

36 hours

Programs

Public Relations Diploma Program (Part-time)

Public Relations Diploma Program (Full-time)

Objectives

To provide the basic concepts and principles of PR including the professional, ethical and legal responsibilities of practitioners

Outcomes

Definition of basic PR process and ability to plan and implement strategic PR programs
Ability to use communication strategies to achieve organizational goals
Knowledge about audience analysis, effective persuasion and key PR tools and skills, particularly in program development and evaluation

Additional Comments

Textbook required

Upcoming Sections Call (204) 982-6633 to register today!
DPS 16084 1001	Public Relations Fundamentals I Instructor: C. Radimer 6 Sat 09:00 am - 04:00 pm 18-Sep-2010 to 30-Oct-2010 $400 Materials not included Textbook: "Public Relations: Strategies and Tactics, 9th Edition, Dennis L. Wilcox, Glen T. Cameron, Allyn & Bacon, ISBN: 978-0205626229" "Pre Reading: Chapters 1, 2 & 3"