Public Relations Fundamentals I - DPS 16084
| DPS 16084 | 36 hours |
Programs:
Objectives:
- To provide the basic concepts and principles of PR, including the professional , ethical and legal responsibilities of practitioners
Outcomes:
- To provide an historical and theoretical foundation for effective public relations practice and explore the practitioner's professional, ethical and legal responsibilities
- Definition of basic PRÂ concepts and a study of the businesses, people, technologies or events that influenced the PRÂ industry
- Exploration of the components of an effective public relations strategy template
- Ability to identify key interest groups and their concerns, develop persuasive communications strategies to reach these audiences, and employ measurable evaluation tools to determine results
Additional Comments: