Public Relations Fundamentals I

Get more details about Public Relations Fundamentals I!

It's fast, easy, and free.

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
13 + 3 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
DPS 16084 36 hours
""

Programs

Public Relations Diploma Program (Part-time)
Public Relations Diploma Program (Full-time)

Objectives

  • To provide the basic concepts and principles of PR including the professional, ethical and legal responsibilities of practitioners

Outcomes

  • Definition of basic PR process and ability to plan and implement strategic PR programs
  • Ability to use communication strategies to achieve organizational goals
  • Knowledge about audience analysis, effective persuasion and key PR tools and skills, particularly in program development and evaluation

Additional Comments

  • Textbook required