Public Relations Fundamentals I

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DPS 16084 36 hours
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Objectives

  • To provide the basic concepts and principles of PR including the professional, ethical and legal responsibilities of practitioners

Outcomes

  • Definition of basic PR process and ability to plan and implement strategic PR programs
  • Ability to use communication strategies to achieve organizational goals
  • Knowledge about audience analysis, effective persuasion and key PR tools and skills, particularly in program development and evaluation

Additional Comments

  • Textbook required