Public Relations Diploma Program (Part-time)
Public relations is one of the fastest growing professions in the world. The profession has experienced an enhanced change in status over the years. Today's public relations professionals play an important role in helping their organizations reach overall goals and objectives. The Public Relations Diploma Program will provide students with the high level of knowledge and increased skills needed to succeed in this dynamic and expanding profession.
Objectives:
- To provide the knowledge and skills necessary for success in this dynamic and expanding profession
Outcomes:
- Identify, analyze and influence organizational objectives, communications strategies and key interest groups
- Guide management on key business and policy decisions
- Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
- Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
- Design and implement a media relations strategy expanding your visibility in the community
- Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
- Plan and direct the crisis and change management process
- Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
- Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
Articulation for Credit:
Graduates of the Public Relations Diploma Program may be eligible for equivalent course credits towards an undergraduate degree at The University of Winnipeg.
Required Courses
- DPS 15179 - Learning Techniques Seminar3 hours
- (Next start date: Apr 4, 2012 )
- DPS 15117 - Effective Oral Communication36 hours
- (Next start date: Apr 11, 2012 )
- DPS 15119 - Effective Written Communication36 hours
- (Next start date: Apr 9, 2012 )
- DPS 16084 - Public Relations Fundamentals I36 hours
- (Next start date: Feb 22, 2012 )
- DPS 16085 - Public Relations Fundamentals II36 hours
- DPS 16095 - Writing for Public Relations I36 hours
- DPS 16086 - Media Relations for Public Relations36 hours
- (Next start date: Apr 11, 2012 )
- DPS 15354 - Case Studies and Issues in Public Relations36 hours
Elective Courses
- DPS 15345 - Advertising Fundamentals36 hours
- DPS 15350 - Marketing Fundamentals36 hours
- DPS 15187 - Project Management 1: Fundamentals36 hours
- DPS 15439 - Understanding the Design Process36 hours
- DPS 16331 - Web Marketing Communications36 hours
- (Next start date: Apr 12, 2012 )
- DPS 16150 - Writing for Public Relations II36 hours
- (Next start date: Feb 14, 2012 )
PROFESSIONAL EDGE SEMINARS
Completion of five one-day seminars or a combination of one- and two-day seminars (35 hours total)
Note: The University Writing and Research seminar is a required Professional Edge Seminar for all certificate and diploma students who do not hold an undergraduate degree.
Several Professional Edge Seminars recommended for the Public Relations Diploma Program:
- DPS 16232 - Effective Grant Proposal Writing7 hours
- (Next start date: May 12, 2012 )
- DPS 59026 - University Writing and Research7 hours
Additional Comments:
For information on the Public Relations profession please visit Manitoba Job Futures at http://mb.jobfutures.org/profiles/profile.cfm?lang=en&site=graphic&noc=5124
Completion of three of the following courses (108 hours)