Public Relations & Marketing Management Diploma Program (Full-time)
This program will prepare you to work as a public relations practitioner in a corporate or not-for-profit environment. The courses will provide you with a broad foundation of PR and marketing-specific knowledge and skills with an emphasis on best practices, and current and emerging issues.
Next Start Dates
September, 2012
Outcomes:
- Identify, analyze and influence organizational objectives, communications strategies and key interest groups
- Guide management on key business and policy decisions
- Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
- Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
- Design and implement a media relations strategy expanding your visibility in the community
- Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
- Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
- Plan and direct the crisis and change management process
- Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
- Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
- Exercise sound financial decision-making and budgeting skills
Articulation for Credit:
Articulation for Credit
Graduates of the full-time Public Relations Diploma Program may be eligible for up to a maximum of 30 hours of credit for the following course equivalents when pursuing a degree at the University of Winnipeg:
Articulated as equivalent credit:
- Introduction to Business l (BUS-1201/3)
- Fundamentals of Organizational Behaviour (BUS-2103/3)
- Fundamentals of Marketing (BUS-2210/3)
- Advertising (BUS-3230/3)
Articulated as unallocated credit:
- 9 hours of credit to RHET-2000
- 3 hours of credit to POL-2000
- 3 hours of credit to BUS-1000
- 3 hours of credit to BUS-2000
Required Courses
- DPS 51020 - Basic Grammar and Editing36 hours
- DPS 16084 - Public Relations Fundamentals I36 hours
- (Next start date: Feb 22, 2012 )
- DPS 16085 - Public Relations Fundamentals II36 hours
- DPS 15354 - Case Studies and Issues in Public Relations36 hours
- DPS 16095 - Writing for Public Relations I36 hours
- DPS 16150 - Writing for Public Relations II36 hours
- (Next start date: Feb 14, 2012 )
- DPS 51001 - Writing for Public Relations lll36 hours
- DPS 16086 - Media Relations for Public Relations36 hours
- (Next start date: Apr 11, 2012 )
- DPS 15439 - Understanding the Design Process36 hours
- DPS 15345 - Advertising Fundamentals36 hours
- DPS 15351 - Corporate Sponsorship36 hours
- DPS 16517 - Canadian Politics and Public Relations36 hours
- DPS 16331 - Web Marketing Communications36 hours
- (Next start date: Apr 12, 2012 )
- DPS 15117 - Effective Oral Communication36 hours
- (Next start date: Apr 11, 2012 )
- DPS 15119 - Effective Written Communication36 hours
- (Next start date: Apr 9, 2012 )
- DPS 16149 - Business Fundamentals36 hours
- (Next start date: Apr 9, 2012 )
- DPS 15121 - Organizational Behaviour36 hours
- (Next start date: Apr 10, 2012 )
- DPS 15228 - Essential Skills for Managers36 hours
- (Next start date: Apr 12, 2012 )
- DPS 15350 - Marketing Fundamentals36 hours
- DPS 15187 - Project Management 1: Fundamentals36 hours
- DPS 16518 - Project Management 8: Strategic Planning36 hours
- DPS 16220 - Leadership Development36 hours
- DPS 15267 - Influencing the Media14 hours
- (Next start date: May 15, 2012 )
- DPS 15315 - Negotiating and Influencing Skills14 hours
- (Next start date: Apr 20, 2012 )
- DPS 15349 - Marketing Research36 hours
- (Next start date: May 4, 2012 )
- DPS 15357 - Strategic Marketing and Planning36 hours
- DPS 51019 - Resume Building & Job Search Techniques30 hours
- DPS 16514 - Adobe Photoshop CS4 Fundamentals36 hours
- DPS 16515 - Adobe Indesign CS436 hours
- DPS 16331 - Web Marketing Communications36 hours
- (Next start date: Apr 12, 2012 )
- DPS 16330 - Customer Relationship Management36 hours
- (Next start date: Apr 16, 2012 )
Additional Comments:
Start Dates
Fall Intake: September 2011
ACADEMIC CREDENTIALS
Upon successful completion of the full-time Public Relations & Marketing Management Diploma Program, you will be eligible for the following academic credentials:
PROGRAM FEES
Full-time programs fees include the admission fee, course tuition fees, Adobe Creative Suite CS4 Design Premium software, and membership in the International Association of Business Communicators and the Canadian Public Relations Society and the Canadian Marketing Association - Manitoba Chapter
INTERNSHIP
All full-time Professional Studies Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.
TRAINING ASSISTANCE AND FUNDING
Manitoba Student Aid
For further information on the Manitoba Student Aid Program, please phone 1.800.204.1685 or visit www.studentaid.gov.mb.ca.
Manitoba Competitiveness: Training & Trade may provide educational training assistance to candidates who meet the following criteria:
Please contact an Employment Counselor at your local Manitoba Competitiveness: Training & Trade office for further information on the eligibility criteria.
For information on the Public Relations profession please visit Manitoba Job Futures
CONTACT INFORMATION
To apply for this program or for more information please contact: