Media Relations for Public Relations - DPS 16086

Register for this course

To register call (204) 982-6633, or download the Course Registration Form (PDF) and mail or fax to:

University of Winnipeg
Division of Continuing Education
515 Portage Avenue
Winnipeg, MB Canada R3B 2E9

Phone: (204) 982-6633
Fax: (204) 944-0115

Coming Soon to Professional Studies

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Appreciative Inquiry: A Positive Revolution In Change: Feb 23 - Learn more
Writing for Public Relations II: Feb 14 - Learn more
Creating a Respectful Workplace: Feb 14 - Learn more
Web Marketing Communications: Feb 23 - Learn more

DPS 16086

36 hours

Upcoming Classes

DPS 16086 1201 - Apr 11, 2012

Programs:

Public Relations Diploma Program (Part-time)

Public Relations & Marketing Management Diploma Program (Full-time)

Prerequisites

Public Relations Fundamentals I

Objectives:

To provide understanding of the complex interactions between news makers and news reporters

Outcomes:

Insight into how journalists think and what their expectations and constraints are
Understanding of the role of media and alternatives to it
Understanding of the relationship between the media and PR professionals
Ability to establish and maintain a positive relationship with the media

Additional Comments:

Textbook may be required

Upcoming Classes Call (204) 982-6633 to register today!
DPS 16086 1201	Media Relations for Public Relations Instructor: L. Peters Wed 06:00 pm - 09:00 pm 11-Apr-2012 to 27-Jun-2012 (12 classes) $400 Materials not included Textbook: 1) When the Headline Is You: An Insider's Guide to Handling the Media, Jeff Ansell, Jossey-Bass, ISBN-13: 978-0470543948, 2010 2) (Reference) http://www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf 3) (Reference - available from instructor as pdf) The Associated Press Stylebook and Briefing on Media Law, N. Goldstein, 42nd Edition, Basic Books, ISBN-13: 978-0465004898 (selected chapters)

Upcoming Classes

Call (204) 982-6633 to register today!

DPS 16086 1201

Media Relations for Public Relations Instructor: L. Peters
Wed 06:00 pm - 09:00 pm
11-Apr-2012 to 27-Jun-2012 (12 classes)
$400 Materials not included
Textbook:

1) When the Headline Is You: An Insider's Guide to Handling the Media, Jeff Ansell, Jossey-Bass, ISBN-13: 978-0470543948, 2010

2) (Reference) http://www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf

3) (Reference - available from instructor as pdf) The Associated Press Stylebook and Briefing on Media Law, N. Goldstein, 42nd Edition, Basic Books, ISBN-13: 978-0465004898 (selected chapters)