Marketing Research - DPS 15349

Register for this course

To register call (204) 982-6633, or download the Course Registration Form (PDF) and mail or fax to:

University of Winnipeg
Division of Continuing Education
515 Portage Avenue
Winnipeg, MB Canada R3B 2E9

Phone: (204) 982-6633
Fax: (204) 944-0115

DPS 15349

36 hours

To provide understanding of concepts and processes involved in marketing research as the basis for development of marketing strategies and plans

Understanding of the role of marketing research
Ability to apply different research methods and to interpret and use research results effectively

Upcoming Classes Call (204) 982-6633 to register today!
DPS 15349 1201	Marketing Research Instructor: C. Adams Fri 09:00 am - 01:00 pm 4-May-2012 to 29-Jun-2012 (9 classes) Room: 3BC59 $400 Materials not included Textbook: Business Research Methods, (with integrated Student SPSS 18 Student software), Canadian Edition, Bryman, Bell, Mills, Yue, Oxford University Press, ISBN: 978-0195449464, 2011 Pre-reading: Chapters 1 & 2