Marketing Research

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Register for this course

To register call (204) 982-6633, or download the course registration form (PDF) and mail or fax to:

The University of Winnipeg
Division of Continuing Education
14th floor, 275 Portage Avenue
Winnipeg, MB R3B 2B3 Canada
Phone: (204) 982-6633
Fax: (204) 944-0115

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DPS 15349 36 hours
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Programs

Marketing Management Diploma Program

Objectives

  • To provide understanding of concepts and processes involved in marketing research as the basis for development of marketing strategies and plans

Outcomes

  • Understanding of the role of marketing research
  • Ability to apply different research methods and to interpret and use research results effectively

Prerequisites

Marketing Fundamentals

Additional Comments

  • Textbook may be required
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