Marketing Management Diploma Program
Although the field of marketing itself is not new, the challenges faced by the industry are significant: globalization, technology, more services versus products, a growing non-profit sector and the pace of change are impacting the field. Marketers today need a much wider variety of skills than those in the past. All organizations require marketing activities to take place and marketing-related positions become more complex as the organization grows. The Marketing Management Diploma Program will provide students with the specialized level of knowledge and increased skills required for this fast-paced and constantly changing profession.
Objectives:
- To provide specialized knowledge and skills necessary for this fast-paced and continually evolving profession
Outcomes:
- Apply marketing knowledge and skills to develop marketing strategies, make marketing-related decisions and solve marketing problems, all of which affect the organization's bottom line
Articulation for Credit:
Graduates of the Marketing Management Diploma may be eligible for equivalent course credits towards an undergraduate degree at The University of Winnipeg.
Required Courses
- DPS 15179 - Learning Techniques Seminar3 hours
- (Next start date: Apr 4, 2012 )
- DPS 15117 - Effective Oral Communication36 hours
- (Next start date: Apr 11, 2012 )
- DPS 15119 - Effective Written Communication36 hours
- (Next start date: Apr 9, 2012 )
- DPS 16149 - Business Fundamentals36 hours
- (Next start date: Apr 9, 2012 )
- DPS 15350 - Marketing Fundamentals36 hours
- DPS 16329 - Marketing Math18 hours
- DPS 15185 - Financial Management for Non-Financial Managers36 hours
- (Next start date: Apr 11, 2012 )
- DPS 15357 - Strategic Marketing and Planning36 hours
Elective Courses
Completion of two of the following courses (72 hours)
- DPS 16330 - Customer Relationship Management36 hours
- (Next start date: Apr 16, 2012 )
- DPS 15349 - Marketing Research36 hours
- (Next start date: May 4, 2012 )
- DPS 16331 - Web Marketing Communications36 hours
- (Next start date: Apr 12, 2012 )
Two of the following courses (72 hours)
- DPS 15345 - Advertising Fundamentals36 hours
- DPS 15187 - Project Management 1: Fundamentals36 hours
- DPS 15439 - Understanding the Design Process36 hours
Additional Comments:
PROFESSIONAL EDGE SEMINARS
Completion of five one-day seminars or a combination of one- and two-day seminars (35 hours total)
Note: The University Writing and Research seminar is a required Professional Edge seminar for all certificate and diploma students who do not hold an undergraduate degree.
Several Professional Edge Seminars recommended for the Marketing Management Diploma Program:
- DPS 16232 - Effective Grant Proposal Writing 7 hours
- DPS 59026 - University Writing and Research 7 hours
CHANGES EFFECTIVE FALL 2013
Starting Fall 2013, please be advised that the following courses will only be available in the daytime (9:00am - 4:30pm):
Required Courses
- DPS 15357 - Strategic Marketing & Planning
Elective Courses
- DPS 15345 - Advertising Fundamentals
- DPS 16330 - Customer Relationship Management
- DPS 15349 - Marketing Research
- DPS 16331 - Web Marketing Management
Starting Fall 2013 - Please be advised that some courses will only be available during the daytime (9:00am - 4:30pm). See "Additional Comments" below for a complete list of courses only offered during the daytime.