Marketing Fundamentals

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To register call (204) 982-6633, or download the course registration form (PDF) and mail or fax to:

The University of Winnipeg
Division of Continuing Education
14th floor, 275 Portage Avenue
Winnipeg, MB R3B 2B3 Canada
Phone: (204) 982-6633
Fax: (204) 944-0115

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DPS 15350

36 hours

Programs

Management Certificate Program

Marketing Management Diploma Program

Public Relations Diploma Program (Part-time)

Public Relations Diploma Program (Full-time)

Objectives

To introduce fundamental marketing concepts and practices, provide a framework for analyzing marketing problems and cases and present a balanced perspective of marketing theory and practice

Outcomes

Ability to apply marketing concepts to business problems
Ability to use a case analysis framework for report writing
Familiarity with correct marketing terminology

Additional Comments

Textbook required

Upcoming Sections Call (204) 982-6633 to register today!
DPS 15350 1101	Marketing Fundamentals Instructor: L. Gervino 12 Wed 06:00 pm - 09:00 pm 13-Apr-2011 to 29-Jun-2011 $400 Materials not included Textbook: "Marketing (Canadian Edition), D. Grewal, M. Levy, A. Persaud, S. Lichti, McGraw-Hill Ryerson, Canadian Higher Education, ISBN-13: 978-0071035460 (2010), (Connect Access Card - gives access to an e-book)" Pre Reading: Chapter 1