Marketing Fundamentals - DPS 15350
| DPS 15350 | 36 hours |
Programs:
Objectives:
- To introduce fundamental marketing concepts and practices, provide a framework for analyzing marketing problems and cases and present a balanced perspective of marketing theory and practice
Outcomes:
- Ability to apply marketing concepts to business problems
- Ability to use a case analysis framework for report writing
- Familiarity with correct marketing terminology


Additional Comments: