Marketing Fundamentals - DPS 15350

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To register call (204) 982-6633, or download the Course Registration Form (PDF) and mail or fax to:

University of Winnipeg
Division of Continuing Education
515 Portage Avenue
Winnipeg, MB Canada R3B 2E9
Phone: (204) 982-6633
Fax: (204) 944-0115

Coming Soon to Professional Studies

  • Understanding and Implementing HRIS: Feb 17 - Learn more
  • Resumes & Cover Letters That Get You The Interview!: Mar 2 - Learn more
  • Web Marketing Communications: Feb 23 - Learn more
  • The Power of Connection - The Art of Networking: Feb 28 - Learn more
  • Writing for Public Relations II: Feb 14 - Learn more
DPS 15350 36 hours

This course currently has no upcoming scheduled dates. Please check back here soon.

Programs: 

Management Certificate Program
Marketing Management Diploma Program
Public Relations Diploma Program (Part-time)
Public Relations & Marketing Management Diploma Program (Full-time)

Objectives: 

  • To introduce fundamental marketing concepts and practices, provide a framework for analyzing marketing problems and cases and present a balanced perspective of marketing theory and practice

Outcomes: 

  • Ability to apply marketing concepts to business problems
  • Ability to use a case analysis framework for report writing
  • Familiarity with correct marketing terminology

Additional Comments: 

  • Textbook required
Current Classes

Call (204) 982-6633 to register today!
DPS 15350 1102 Marketing Fundamentals Instructor: L. Gervino
Thu 06:00 pm - 09:00 pm
12-Jan-2012 to 29-Mar-2012 (12 classes)
$400 Materials not included
Textbook:

Marketing (Canadian Edition), D. Grewal, M. Levy, A. Persaud, S. Lichti, McGraw-Hill Ryerson, Canadian Higher Education, ISBN-13: 978-0071035460 (2010), (Connect Access Card - gives access to an e-book)

Pre Reading: Chapters 1 & 2
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