Managing the Media

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DPS 15267 14 hours
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Programs

Professional Edge Seminars
Public Relations Diploma Program (Full-time)

Objectives

  • To provide skills and techniques necessary for communicating effectively with the media

Outcomes

  • Ability to manage press releases and conferences and maintain a balance of power in interviews with reporters
  • Ability to manage messages that are complex or controversial in a simple, effective way
  • Ability to face microphones and cameras with confidence
  • Knowledge of how to establish and maintain good working relationships with media and the public