Influencing the Media - DPS 15267
| DPS 15267 | 14 hours |
Formerly DPS 15267 Managing the Media
Programs:
Objectives:
- To provide skills and techniques necessary for communicating effectively with the media
Outcomes:
- Ability to manage press releases and conferences and maintain a balance of power in interviews with reporters
- Ability to manage messages that are complex or controversial in a simple, effective way
- Ability to face microphones and cameras with confidence
- Knowledge of how to establish and maintain good working relationships with media and the public
