Customer Relationship Management

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Register for this course

To register call (204) 982-6633, or download the course registration form (PDF) and mail or fax to:

The University of Winnipeg
Division of Continuing Education
14th floor, 275 Portage Avenue
Winnipeg, MB R3B 2B3 Canada
Phone: (204) 982-6633
Fax: (204) 944-0115

Coming Soon to Professional Studies

  • Effective Written Communication: August 23 - Learn more
  • Labour-Management Relations: August 18 - Learn more
  • Grievances and Discipline Handling: August 17 - Learn more
  • Compensation and Benefits: August 24 - Learn more
  • Human Resource Legislation: August 20 - Learn more
DPS 16330 36 hours
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Objectives

  • To provide the skills and knowledge necessary to develop, manage, build and maintain customer relationships

Outcomes

  • Ability to identify important customer-service elements in a business as well as various service/relationship approaches
  • Examination of relationship marketing, one-to-one marketing and direct marketing
  • Ability to develop and maximize customer database information to facilitate targeted marketing
  • Ability to coordinate customer service component for a marketing plan

Prerequisites

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