Customer Relationship Management

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Register for this course

To register call (204) 982-6633, or download the course registration form (PDF) and mail or fax to:

The University of Winnipeg
Division of Continuing Education
14th floor, 275 Portage Avenue
Winnipeg, MB R3B 2B3 Canada
Phone: (204) 982-6633
Fax: (204) 944-0115

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DPS 16330 36 hours
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Programs

Marketing Management Diploma Program

Objectives

  • To provide the skills and knowledge necessary to develop, manage, build and maintain customer relationships

Outcomes

  • Ability to identify important customer-service elements in a business as well as various service/relationship approaches
  • Examination of relationship marketing, one-to-one marketing and direct marketing
  • Ability to develop and maximize customer database information to facilitate targeted marketing
  • Ability to coordinate customer service component for a marketing plan

Prerequisites

Marketing Fundamentals
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