Customer Relationship Management - DPS 16330
| DPS 16330 | 36 hours |
Programs:
Prerequisites
Objectives:
- To provide the skills and knowledge necessary to develop, manage, build and maintain customer relationships
Outcomes:
- Ability to identify important customer-service elements in a business as well as various service/relationship approaches
- Examination of relationship marketing, one-to-one marketing and direct marketing
- Ability to develop and maximize customer database information to facilitate targeted marketing
- Ability to coordinate customer service component for a marketing plan
