Corporate Sponsorship - DPS 15351
| DPS 15351 | 36 hours |
Designed and developed to be of relevance to both sponsors and event organizers, this course will lead participants through the process of sponsorship marketing, with emphasis on practical tools and applications. Through a comprehensive exploration of sponsorship marketing – from sponsor selection and confirmation, to proposal writing and financial, legal, and ethical considerations, to event management and evaluation – participants will develop an understanding of the strategic and practical components of event management, with particular focus on the role of the corporate sponsor.
Outcomes:
On completion of this course, students will:
- Gain an understanding of corporate sponsorship philosophies
- Gain an understanding of non-profit philosophies for seeking corporate sponsorships
- Gain an understanding of media sponsorships
- Discover new and alternative trends in sponsorship
- Be exposed to special events, arts and sports sponsorships
