Case Studies and Issues in Public Relations - DPS 15354

DPS 15354 36 hours

This course currently has no upcoming scheduled dates. Please check back here soon.

Prerequisites

  • NOTE: The University recommends that students take this course in the final stage of their studies as it is the capstone of the PR Diploma program.

Objectives: 

  • To explore contemporary busiess and social issues, identity their PR implications, and evaluate and analyze the public relations strategies and techniques employed

Outcomes: 

  • Exploration of the best- and worst-case public relations practice
  • Understanding of an objectives-based approach to effective PR decision-making, issues management and strategy development
  • Development of a tactical framework for restoring trust to damaged credibility and establishing measures to avoid, mitigate or diffuse a variety of business risks
Current Classes

Call (204) 982-6633 to register today!

DPS 15354 1102 Case Studies and Issues in Public Relations Instructor: S. Lapedus
Tue 06:00 pm - 09:00 pm
10-Jan-2012 to 27-Mar-2012 (12 classes)
$400 Materials not included
Textbook:

No textbook required.  Students should have access to daily newspapers, broadcast media and the internet to keep abreast of current issues in public relations which will be the focus of class discussion.

 

OPTIONAL: The Canadian Press Stylebook: A Guide for Writers and Editors, 16th Edition, Canadian Press, ISBN-13: 9780920009468, 2010


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