Blogging Fundamentals - DPS 59033
| DPS 59033 | 7 hours |
Blogging is a tool for mass communication and self-expression, where content, relevance, and writing fuel interest and draw attention to a site. Whether to motivate, inspire, or create general awareness, blogging has practical, personal and business application. This seminar bundles techniques and tips to guide participants into the blogging world and expose them to the wide potential for branding, marketing, advertising, and publishing purposes.
Programs
Objectives
The seminar will act as a discussion board for optimizing your blogging potential and brainstorming with a seasoned blogger who can help you go viral. Participants will also come away with a clear understanding of how to promote your blog through traditional media and social media.
Outcomes
Practical elements of this seminar will include topics such as:
- Finding your voice and understanding the importance and impact of a personal brand
- Defining your purpose, defining your target audience and creating relevant and original content
- Determining length of blog posts, weighing the benefits of multi-content vs. singular-content sites, and overcoming “blog” block and blahs
- Building a legacy – the mortar and bricks of successful, sustainable businesses
- Creating revenue opportunities through your site
