Advertising Fundamentals

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DPS 15345 36 hours
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Programs

Public Relations Diploma Program (Part-time)
Public Relations Diploma Program (Full-time)
Marketing Management Diploma Program

Objectives

  • To gain knowledge of key advertising concepts including understanding the market, positioning and measuring the effectiveness of advertising

Outcomes

  • Ability to distinguish between effective and ineffective advertising
  • Understanding of the different media and how each affects the advertising message
  • Ability to research, plan and execute an advertising campaign
  • Experience with creative copy writing and the production process, media planning, buying and budgets, the client/agency relationship and an understanding of ethics

Additional Comments

  • Textbook required