Advertising Fundamentals - DPS 15345
| DPS 15345 | 36 hours |
Programs
Objectives
- To gain knowledge of key advertising concepts including understanding the market, positioning and measuring the effectiveness of advertising
Outcomes
- Ability to distinguish between effective and ineffective advertising
- Understanding of the different media and how each affects the advertising message
- Ability to research, plan and execute an advertising campaign
- Experience with creative copy writing and the production process, media planning, buying and budgets, the client/agency relationship and an understanding of ethics
Additional Comments