New Media Marketing Diploma (NMMD)

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A year-long program that links proven marketing methodologies with the innovations of new media technologies and social networking platforms to expand consumer reach through fully integrated marketing strategies.

Graduates will lead industry standards and be equipped with a wide expanse of marketing mediums, both virtual and more traditional, and be able to move easily between print media and web-based alternatives.
Students will gain an understanding of a variety of multimedia design-based applications, mobile services, social networking devices, and content management systems.

The New Media Marketing Program optimizes edgy new technologies for marketing application, which range from comprehensive viral marketing campaigns to social networking tools that increase profile and raise product awareness

Outcomes

  • Develop knowledge and skills in a wide range best marketing practices
  • Develop a strong foundation in the development and implemtation of new media strategies
  • Gain an understanding of Internet related sources for the purpose of marketing and using those in an effective and efficient manner
  • Gain confidence working with leading-edge technology
  • Learn strategies for keeping up with its continuous evolution as well as creative and innovative problem-solving approaches

Required Courses

  • Business Fundamentals
  • Effective Oral Communication
  • Effective Written Communication
  • Writing for Public Relations Level 1
  • Marketing Fundamentals
  • Financial Management for Non-Financial Managers
  • Customer Relationship Management
  • Marketing Research
  • Web Marketing Communications
  • Advertising Fundamentals
  • Project Management
  • Understanding the Design Process
  • Public Relations Fundamentals Level 1
  • Strategic Marketing and Planning
  • Procurement and Contract Law
  • Photoshop
  • Web Design Principles
  • XHTML and CSS
  • Flash
  • Dreamweaver
  • Design and Layout Concepts for Print Media
  • Adobe Illustrator
  • Adobe InDesign
  • Viral Marketing Fundamentals
  • Creating Audio and Video Podcasts
  • Email Marketing Fundamentals
  • Marketing Tools: Podcasting
  • Marketing Tools: Blogging
  • Marketing Tools: YouTube
  • Analytics and Stats
  • Search Engine Marketing Fundamentals
  • Pay-per-click Marketing Fundamentals
  • Social Networking and Marketing
  • Printing Concepts for Business
  • Mobile Marketing: Reaching The Smart Phone Crowd