Digital Dim Sum: Practical Google Web Analytics: The Numbers That Matter - DIT 36036
| DIT 36036 | 6 hours |
To increase your web site traffic and understand what viewers do when they are on your site, you need to analyze and understand a number of metrics that work together to give you the whole picture when it comes to site performance. Spend a day with Dan Belhassen, in a hands on workshop designed to take you through Google Analytics, the free website tool that gives you a wealth of statistical information. Bring your FTP and Google login information for your website. Dan will take you through everything from installation to analysis.
Programs
Prerequisites
- A basic understanding of computer and internet concepts.
- A website (either with Google Analytics installed or the FTP details (Server, Username, and Password) to install Google Analytics in class.
- Your Google Analytics account Username and Password if already installed.
Additional Comments
Topics may include:
- Introduction to Google Analytics
- Installing Google Analytics on your website
- Understanding the Dashboard system
- Learning the Basic Metrics
- Working with Visitor Data
- Traffic Sources
- Site Content
- Conversion Tracking Funnel
- Ecommerce Tracking
- Linking to Adwords
- Summary & QA
