Digital Dim Sum: Google Pay-Per-Click Marketing - DIT 36040

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Register for this course

To register call (204) 982-6633, or download the Course Registration Form (PDF) and mail or fax to:

University of Winnipeg
Division of Continuing Education
515 Portage Avenue
Winnipeg, MB Canada R3B 2E9
Phone: (204) 982-6633
Fax: (204) 944-0115

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DIT 36040 6 hours

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Google set the standard for PPC advertising and continues to be the market leader for online pay-per-click ads. Google Adwords can deliver great value, but without applied strategy and ongoing maintenance, it can be a very expensive proposition without any identifiable ROI. Learn how to create, manage, and get tangible results from your Google Adwords campaigns, minimizing your spend and maximizing your clicks to drive people to your site and turn them into buyers.

Programs

Technology Edge Seminars

Prerequisites

  • A basic understanding of computer and internet concepts.
  • A basic understanding of Google.

Additional Comments

Topics may include:
  • Introduction to Adwords
  • High Level Strategy
  • Determining Your Tactics
  • Setting up your account
  • Creating a campaign and ad group
  • Keyword Selection
  • Ad creation
  • Bid Strategy
  • Advanced Options
     
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