Digital Dim Sum: Business and Twitter: High Velocity Marketing - DIT 36038

Twitter may be the most misunderstood and most powerful of the new media marketing tools. It's where you go when you want to put the "media" back into the concept of social media marketing: it is a live channel that gets your message out there, but only if you cultivated the right followers, and are following the right people. Your twitter strategy needs to be well thought out, and well implemented. Susan Hurrell, Dir. Marketing for Modern Earth Web Design takes you through the Twitter-sphere, sharing best practices and what to avoid as well as helping you build a Twitter strategy for your business that will increase engagement, awareness, and ultimately, conversion.