Digital Dim Sum: Business and Facebook: Pay-Per-Click Marketing - DIT 36037

Everyone is on Facebook: it's the third largest country in the world. For some businesses, their Facebook page has supplanted their website as the go-to destination for established customers: they use it as a forum, a customer service desk, and for product feedback. For others, their Facebook page build brand awareness, and is the hub of their discount and deal strategy. Why should you consider a comprehensive Facebook strategy for your business? Because that's where your customers already ARE. Join Susan Hurrell, Dir. Marketing of Modern Earth Web Design to explore how Facebook for Business makes sense, and why 95% of businesses fail to capitalize on this growing and dynamic marketing platform. Approx. 1/3 of the class will be spent on Facebook Advertising strategies and implementation.